OCA Meetings & Notes
Our next meeting:
WHEN:
April 22, 2026 (Wednesday)
3:00pm - 4:30pm PST (our next few meetings will be at 3pm, except for 5/13)
WHERE:
Public Library - Northeast Branch*
6801 35th Ave. NE, Seattle, WA 98115 (about 2 miles north of UW)
VIRTUAL LINK:
https://meet.google.com/cqi-hpqe-zwu
If you’re out of town or can’t meet in-person, feel free to join us.
*Message from the Library: “This event is NOT hosted, sponsored, or endorsed by The Seattle Public Library. Any views that are discussed in this meeting are not a reflection of The Seattle Public Library’s views.”
Upcoming meeting times:
4/29 3:00 - 4:30pm
5/6 3:00 - 4:30pm
5/13 1:30 - 3:00pm
5/20 3:00 - 4:30pm
5/27 3:00 - 4:30pm
Meeting Notes - Summaries
-
Attendees: 9
7 members and
2 new ones
Discussions:
Companies we’re targeting and why we’re after certain industries or types of business.
SEE BELOW FOR DETAILS
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Attendees: 5
4 members and
1 who was our guest speaker
Discussions:
Jenny Zenner - former recrutier, career coach - provided insights and advice
SEE BELOW FOR DETAILS
-
Attendees: 8
Introductions
2 new people joined
Discussions / comments:
Open chat about “Best” & “Worst” interviews recently
SEE BELOW FOR DETAILS
-
Attendees: 9
Introductions
3 new people joined
Discussions / comments:
GUEST SPEAKER:
Larry Asher (SVC Director)Making connections, utilizing LinkedIn
SEE BELOW FOR DETAILS
-
Attendees: 5
Introductions
3/4 Meeting recap
Discussions / comments:
Deep Dive - Sharon shared her resume and LinkedIn
SEE BELOW FOR DETAILS
-
Attendees: 8
Introductions
2/25 Meeting recap
Discussions / comments:
Deep Dive - Stuart shared his job search plan, resume, LinkedIn, and portfolio
2 new members
1 landed a job!
SEE BELOW FOR DETAILS
-
Attendees: 7
Introductions
Meeting updates, questions
Discussions / comments:
Brief chat about recruiting
GUEST SPEAKER:
Wendy Hellar (recruiter)How we’re doing our resumes and the challenges
SEE BELOW FOR DETAILS
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Attendees: 4
Introductions
Agreed to stick with Wed at 10:30 at the Northeast Library
Discussions / comments:
Job applications and hiring landscape
AI in the job search
Resumes and LinkedIn profiles
Seniority, titles, and perceived bias
Staffing agencies and contract work
Resources
Action items
SEE BELOW FOR DETAILS
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Attendees: 7
Introductions
Discussions / comments:
Challenges: applying for jobs that aren’t at the same level we’re in
AI - general discussion, how we’re using for applications, and the different AI tools
Numbers of applications we’re doing per week
SEE BELOW FOR DETAILS
Meeting Notes - Details
2026-04-15 @ 10:30am-12:00pm
Seattle Library - Northeast Branch: 6801 35th Ave NE, Seattle, WA 98115
Attendees & Updates
9 attendees
Jon Michel, Kelly, Sharon, Victoria, Tofa, Dana, Stuart, and 2 new members…
Jacqueline Smith - Brand & Integrated Marketing, Product Marketing
Tanya Davis - Brand Strategy, Design PM & Ops
Updates
Couple of us have been using JackAndJill.ai app for job search help. Pretty good so far.
Kelly: several people in the group have landed jobs; check our Members page for Alumni!
Tofa mentioned the Never Search Alone site (and book) – link in the Resources page
Tanya mentioned LionsAndTigers.com, a resource company focused on Communications & Marketing, Operations, and Change
Sharon: Seattle International Film Festival (SIFF) 5/7-5/17 - looking for volunteers.
Form to fill: https://www.shiftboard.com/siff/register.html
Who We’re Targeting
Good discussion. Each person let us know the companies that they’re going after, and between the group, there were a lot of connections and suggestions, and people starting to plan to make introductions.
Kelly: ideal ones are those that he shops at and uses and that they help people and communities (and HQ’s in Seattle; wants an on-site or hybrid job) - Brooks Running, REI, Expedia, T-Mobile, Zillow, Starbucks, Alaska Airlines, Rover
Jon Michel: companies with entry-level roles (marketing coordinator and specialist); Civil engineering and architecture co’s; Anthropic, Toast; leaning away from software co’s
Dana: focused on medical / healthcare and B2B - Verathon, Philips, Tanium, Chili Piper (meeting automation)
Tanya: ones she’s been at before (Microsoft, Amazon) and companies bringing new things to the market: Figma, Nvidia, Adobe; can help org’s with change management and growth
Jacqueline: technical companies headquartered here in Seattle - Microsoft, Nordstrom, Snowflake, Qualtrics
Tofa: focused on demand gen and events; education technology - Amplify, DreamBox, Learning A-Z; others - Expedia, Qualtrics
Victoria: companies with oversea presence (Hong Kong, China) - strategist roles and research (customer needs): JPMorgan, Starbucks, Remitly
Sharon: tech support, business services, mid- to large co’s - Microsoft, DoorDash, ServiceNow, Smartsheet, Salesforce; and movie-related - Netflix, Fandango
Stuart: Looking at companies that are bigger than 100 employees; focusing on one industry at a time; Had a service background. DevOps: JFrog, Docker, Esper, GitLab, StackHawk. Database: Imply, Databook, MonteCarlo, Oracle, Confluent, MongoDB. Ad agencies: DNA&Stone, Hydrogen
Next Week’s Meeting (April 22)
Deep Dive with one of our members (resume, LinkedIn) - TBD
Job announcement!
Meeting Notes - Details
2026-04-08 @ 10:30am-12:00pm
Seattle Library - Northeast Branch: 6801 35th Ave NE, Seattle, WA 98115
Attendees & Updates
4 attendees
Sharon, Tyler, Jon Michel, Kelly and...
Guest Speaker (and OCA member) Jenny Zenner
Updates
Sharon: used JackandJill.ai (AI app, free for candidates) to work on her resume and to search for jobs.
Tyler’s new job! Working for Teamworks.com; starts on 4/20.
10 days for the interview process; it was easy to pick times, which was really nice.
Jon Michel - interviewed w/ Merrill Gardens; went well.
Kelly has a couple phone calls set up this week with inside connections at companies he’s targeting.
Guest Speaker and Discussions
INTRO: Jenny Zenner - former recruiter, career coach
[She’s open to any OCA members connecting with her.]She was in the marketing business. Became a recruiter. She was good at connecting with people. Did some marketing projects on the side.
8+ years working with the University of Virginia (UVA), and she’s able to connect with the community.
She’s also become a career coach.
Volunteers with local groups
President of local UVA alumni group
AMA - goes to events
This day and age, it’s who you are and who you know
Get connected to people
Get out and meet people.
Local media
GeekWire - 200 startups they focus on
Puget Sound Business Journal
Resources
The 2-Hour Job Search - Steve Dalton
Jeremy Schifeling: “Unbreakable” book - How to AI-proof your job search, career, and future
Yoodli - interview prep
Job Listings
Trueup
LinkedIn
Craigslist - yes, even that.
LinkedIn suggestions
Need to have the “Open to Work” on, behind the scenes (not with the green ribbon)
Put in 5 titles you’re up for
Add details to your job descriptions, so it shows what you did and can hit keywords.
Recommendations - algorithm in LinkedIn brings them up and can make you higher in the list
Tyler - said he goes in and provides them for people who’ve gotten laid off and can need it.
Need to follow the companies you’re targeting as they’ll see that.
Sharon: see the companies who are related to the ones you’re targeting (and target those, too)
Need to provide a note to someone if you’re inviting them to a connection. (can sometimes miss it if hitting “Connect” on your phone)
Can also try to figure out someone’s email and send them a note as to how you can help them.
Tyler - try to connect with someone at the company. His example: found a Product Manager at Starbucks who graduated from his school, Nebraska.
Getting recommendations to connect with people in the company you’re targeting or who was with them before.
Cover letters?
Jenny recommends using them.
Resumes
Jenny recommends using the position’s key words in your summary.
Can use AI to provide suggestions.
Tyler: created a list of accomplishments (in bullets) that can be pulled to add to a resume for a particular job application
Jon Michel is doing something similar
But got to be careful w/ AI - making sure there are no mistakes or untrue statements.
Titles - should we change our title in a resume to be closer to what we’re going after?
Jenny: she says “Yes. You can A/B test it too.”
Tyler: I was Product Owner, but put “(same as Product Manager)” on his resume.
Sharon: What about gaps in your resume?
Jenny: can put in what you’ve been doing during the gaps. Volunteer work, School / courses.
Next Week
Next Meeting: April 15 @ 3:00pm
We plan to talk about our top targeted companies.
Meeting Notes - Details
2026-04-01 @ 3pm-4:30pm
Seattle Library - Northeast Branch: 6801 35th Ave NE, Seattle, WA 98115
Attendees & Introductions - who you are, what you were doing, what you’re looking for…
8 attendees
Sharon, Stuart, Tyler, Jon Michel, Mark, Irene, and...
2 members joining us for their 1st OCA meeting
Tofa McCormick - Integrated and Event Marketing
Victoria Tseng- Research & Strategy, Product Marketing
Discussions
Open chat about “Best” & “Worst” interviews recently and what’s working, not working, and suggestions, etc.
Key takeaways:Confidence over Perfection: Hiring managers often look for confidence and cultural fit rather than just technical perfection.
The "Interview the Company"Mindset: Asking insightful, high-level questions (e.g., "Is this a new role or a replacement?", "What does success look like in one year?") demonstrates engagement and professional maturity.
AI Usage: Use AI to refine answers and research companies, but avoid over-reliance, as it can lead to robotic responses or off-topic tangents.
Storytelling: Instead of predicting specific questions, maintain a repository of 3–5 core professional stories that can be pivoted to fit various interview scenarios.
Managing Tension: Maintaining a "healthy disconnect"—where you are prepared but not desperate—helps reduce anxiety and improves performance during interviews.
Next Week
Next Meeting: April 8 @ 10:30am
Guest speaker!
Jenny Zenner, who has joined us for support, will be sharing tips based off her experience as a former recruiter turned career coach. She’ll share a resource list, and we'll do live demos in both LinkedIn and AI.
Meeting Notes - Details
2026-03-18 @ 10:30-12:00pm
Seattle Library - Northeast Branch: 6801 35th Ave NE, Seattle, WA 98115
Attendees & Introductions - who you are, what you were doing, what you’re looking for…
9 attendees
Sharon, Stuart, Tyler, Jon Michel, Kelly, Bryan, and...
3 members joining us for their 1st OCA meeting
Dana Pruiett - Integrated marketing
Jenny Zenner - Recruiter (Univerisity of Virginia)
Liz Ryan - Content / Copywriting, Strategic Communications
Guest Speaker - Larry Asher - Networking Presentation
Larry has been the Director with Seattle’s School of Visual Concepts (SVC) for more than 2 decades
He has been helping creatives and people in the marketing / advertising industries.
Lately he’s been providing advice on how to make connections and make yourself stand out.
NOTES
Why he’s been helping people lately about how to land a job:
450 people went through an SVC program, and it was SVC’s job to help place them.
75% placement rate dropped to 20%, and students started coming directly to him.
Then people with 5-15 yrs of experience also started coming to him for help.
Questions for the team…
How are your OCA people feeling? (1-10)
answers: 3, -2… 🙁
How many applications have you done in the past 3 months?
answers: 40, 30…
Are you applying to the jobs that you’re seeing posted?
Yes.
The challenge…
Most jobs are filled before they’re even posted, and
Jobs that are posted are what they want, not what you want.
Larry’s suggestions…
Spend less time looking for job postings. Connect with people at or who’ve been with companies you’re interested in joining.
Spend 80% of your time making connections and 20% looking for jobs online vs. the opposite.
STEP 1 - Figure Out What You Want
Spreadsheet to gather this info: https://svc.pub/personal-audit
Your skills → Your experience → Your interest → Requirements (what you want with the company, ex. Remote or On-site/Hybrid, strong social values, etc.) → Challenges (age, etc.) → Job Titles → Employer categories
Let AI help you figure out what would be good position titles, what companies might be a good fit in your market…
STEP 2 - Figure Out Who Needs to Know You
Another tab in the sheet: Which companies are you targeting → contacts → and who can introduce you to them?
How do you find these people?
LinkedIn
Search a Job Title within the People portion (ex. “Marketing Manager”)
Then use the “All Filters” to put the company you’re after in “Past Companies”…
Larry suggests using Past Companies, because “you want to learn the lay of the land of a company before you expose yourself to people who might be influential in a hiring decision. Former employees could very well be in a position to introduce you to people who still work there.
But the main thought is to learn what the hot buttons are before you penetrate the inner circle.”
STEP 3 - Set up 13-Min Coffee Meetings (with people you don’t know)
Reach out to the person you found who would be good in Step 2.
Write them a note: Can you introduce me to ___?
Ask for 13 min
Provide 3 questions you plan to ask the person they’re introducing you to
When you meet with them, ask the questions, and
Then ask for 1 more name they’d suggest you get introduced to. (Can do that after the meeting, in a Thank You note.)
STEP 4 - Differentiate Yourself
With so many people applying for jobs, how can you stand out?
Tie something unique into your work
STEP 5 - Keep Your Name Out There
Use the power of LinkedIn for getting out in front of people
Things that are relevant to your audience.
BONUS suggestion…
Never Search Alone book and their site: phyl.org
Next Week
Kelly is out of town the next two Wednesday’s, but the meetings will keep going.
Jon Michel will lead them and continue to provide reminders and meeting notes.
Next Meeting: March 25th @ 3pm
Please note: 5 out of our next 6 meetings will be at 3pm (exception: April 8, 10:30am)
Meeting Notes - Details
2026-03-11 @ 10:00-11:30am
Seattle Library - Northeast Branch: 6801 35th Ave NE, Seattle, WA 98115
Attendees & Introductions - who you are, what you were doing, what you’re looking for…
5 attendees
Sharon, Tyler, Jon Michel, Kelly, and...
New member: Bryan Chambers
Was at IBM Consulting last 9 yrs; Chief of Staff with their Global Leader;
background in design research, product development.Exploring jobs that aren’t consulting; hybrid program management roles and looking at companies that have digital teams.
Couple interviews so far.
Has had good recommendations and connections, and is getting career coaching help, via severance package, from Randstad.
Each person provided updates on latest interviews / screenings, connections, and rejections.
Discussions
3/4 meeting recap: letting Bryan know we’d done the Deep Dive with Stuart. Really good.
Bryan: uses JobScan to check his resume against the job description (and it can check vs. ATS)
He said it tells him to change his job title on his resume to match what he’s applying for.
Ex. “Product Manager” role, but he was a “Consultant.”Kelly: suggested maybe getting that title in one of the job bullets if he was acting as Product Manager during the consulting project.
Deep Dive with Sharon Lynch Grey
Sharon shared her resume
Overall, it was good - and she shared how she’s had to fill space with a volunteer job and time spent with a college course for Python programming.
Some of us have had to do the same thing. Seeing people on LinkedIn saying they’re “consulting” or “contracting”
Kelly: suggested maybe taking the months out of the dates, so that her job ended 2023, and college course is 2024-2025. Less of a gap.
And can move the volunteer work below the other work positions and lable as “Additional Experience” (or “Volunteer Work”) - since she doesn’t want a recruiter to think she wants to be going into Social Media.Bryan: suggested possibly moving the Certifications she has to the top, with the Competencies. Since she’s focusing on technology jobs.
Kelly: asked if she should put some stats and achievements in the Competencies section. She has them in the position bullets, which were good.
Sharon’s LinkedIn profile
Her LinkedIn was also good. Just a couple things were recommended.
Zeta Global job could be combined with another one, which she has combined in the resume.
Discussion on what can be done with short-term jobs
Kelly: Sometimes it can be taken out. Ex. I had a 5-month contract between two jobs in one year. Taking it out makes it look cleaner. Not much is missed — but if you have to put Months and Years in an application, it would result in a 5-month gap. Just years, no problem.
Activity section.
Jon Michel: Checking to see if Posts show up or Comments.
Important to get some LinkedIn posts (or reposts) to show you’re active and in tune with what’s important recently.
Next Steps & Action Items
Kelly to share Brand Happy Hour info [DONE - sent to Seattle-based members]
Next Meeting: March 18th @ 10:30am, our ‘normal’ morning time.
GUEST SPEAKER: Larry Asher, Director at Seattle’s School of Visual Concepts (SVC)
He’ll present to us how to make good connections and how to get yourself to stand out.
Meeting Notes - Details
2026-03-04 @ 3:00-4:30pm
Seattle Library - Northeast Branch: 6801 35th Ave NE, Seattle, WA 98115
Attendees & Introductions - who you are, what you were doing, what you’re looking for…
8 attendees (largest meeting to date!)
Mark, Sharon, Tyler, Heather, Stuart, Shelli, Jon Michel, and Kelly.
- Each person introduced themselves, as some hadn’t met.
- Stuart provided an update on how his most recent job interview went.
- Led to a short discussion on how it’s tough to know what to expect with each interview.2/25 meeting recap: Reminder that Wendy Hellar is taking resumes for her recruiting agency.
Deep Dive with Stuart Olson
Stuart shared how he’s approaching the job search process and shared his:
Job Search Plan - link to an example
Very good and detailed set of steps to follow
He’s using AI for multiple job search activities
Resume
Thoughts from the group were positive
Led to a couple questions (listing skills / competencies? and the “6-second reviews” from recruiters?)
See below for what we talked about.
Stuart said he wants to do a more unique header image. What he has is good, but it’s helpful to have something that stands out.
We discussed LinkedIn posts. How we’re hearing you need to post to get seen, and how we are all seeing a lot of people posting “thoughts” on the job search, AI, marketing, etc.
Stuart has some good posts highlighting what he knows.
Portfolio - he did a quick share of work he’s highlighting
Notes summarizing our discussions …
Professional Branding & LinkedIn Conversation
Specialization: Focus on creating a "super-specific" specialization for LinkedIn titles to improve niche targeting.
Content Strategy: For senior leadership, the primary goal is building thought leadership through likes and followers.
Linkedin Posting: mentioned above.
Visuals: Standard LinkedIn visuals often underperform; experiment with vertical images instead.
Engagement: Case studies are highly effective. While "emotional words" increase readability, there is an ongoing debate regarding the balance of
Emotion vs. Storytelling and how to best demonstrate value.
Resume Optimization & ATS
The "6-Second Rule:" [from Google AI answer] Using eye-tracking, Recruiters scan in an "F" shape, checking for job titles, company names, employment dates, and educational credentials.
- To pass, ensure your resume highlights relevant skills, includes keywords, and uses clear, formatted, and concise language to immediately demonstrate value. Resumes must be designed for instant pattern recognition to pass a human's 6-second initial glance. F pattern.Key Areas of Focus (6-Second Scan):
Current/Last Job Title & Company: Instant verification of role relevance and industry experience.
Dates of Employment: Scanned for career progression, duration, and potential gaps.
Education: Quick check for required degrees or certifications.
Top Third of Resume: This area is crucial, acting as a "hook" to prove your suitability for the role.
How to Make the 6 Seconds Count:
Tailor for Keywords: Align your skills and terminology with the job description to pass both manual and automated scans.
Use Clear Formatting: Use headers, bullet points, and a clean layout to ensure readability.
Focus on Accomplishments: Use bullet points that quantify achievements, not just list duties.
Be Concise: Avoid fluff and ensure the most relevant information is at the top.
Strategic Bolding: Bolding does not affect ATS (Applicant Tracking Systems) but is critical for getting a human recruiter's attention once you pass the auto-screen.
Title Matching: A useful tactic is putting the specific job title on the resume if at least 50% of the experience matches the role.
Internal Databases: Recruiters look at their internal database first. (Action: Wendy is adding Stuart’s resume to the database).
Job Search as Marketing
Methodology: Treat the job search like a marketing plan.
Targeting: Create a target list of companies and leverage locations/roles where you have the most existing connections.
Stuart’s Specific Updates
Passion Project: Successfully launched a project using Claude Code.
Interview Prep: Heather has a specific "takeaway story" to use during the "Tell me about yourself" portion of interviews (breath work project, built an app)
Observation: Noticed a wide variety of different interview strategies being employed by companies, hard to tell what kind of personality we will encounter.
Next Steps & Action Items
Next Meeting: March 11th @ 10am, a 1/2-hr earlier than ‘normal.’
Another Deep Dive
What companies are people targeting? (so we can figure out if other members have connections to make introductions)
Meeting Notes - Details
2026-02-25
10:30-12pm | Seattle Library - Northeast Branch: 6801 35th Ave NE, Seattle, WA 98115
Attendees & Introductions - who you are, what you were doing, what you’re looking for…
7 attendees
Tyler Bollish (New): Product Manager; former advertising major with experience in youth sports tech.
Shelli Martineau (New): 15 years of experience in Life Sciences social media.
Sharon, Stuart, Jon Michel, and Kelly
Wendy Hellar: Guest Speaker; COO at Prime Team Partners and GeekWork (GeekWire). 35 years of recruiting experience in technical, engineering, and product roles.
Meeting Updates
Survey & Outreach: The group survey received 5 "Yes" responses; many invites may have hit junk folders. Recent outreach confirmed attendance for Belinda, Tyler, and Diana (FL). Kelly will continue reaching out to others.
Schedule Change: Due to room availability, next week's meeting (March 4th) is moved to the afternoon.
New Time: 3:00 PM – 4:30 PM PST.
Formatting Preference: The group agreed they prefer detailed meeting notes that include member names rather than high-level summaries.
Resources Added: Books, including Never Search Alone, and two free agency companies, A.Team and Braintrust, have been added to the resources page. A contact is also available forOutsource Marketing. Tell Kelly if you’re interested.
Guest Speaker Insights: Wendy Hellar (Recruiting & GeekWork)
Wendy provided a comprehensive look from the "recruiter’s side" of the desk, noting that Prime Team Partners/GeekWork reviews applications by hand to combat AI-generated "slop."
The Current Market Landscape
Volume: GeekWork is currently managing 13–14 roles, and Wendy received 5 new roles just this morning.
The Remote Challenge: Remote roles are hyper-competitive, having seen 1,500+ applications, of which 90% are typically "invalid" (fake or unqualified).
The Onsite Advantage: Niche onsite roles that Team Partners source often have very few applicants (e.g., one role had only 7), leading them to search nationally.
Resume & Application Advice
Stand Out Without "Big Tech" Names: If you don't have Amazon / Google / Microsoft experience or Ivy League credentials, focus on impact figures: increased revenue, cost reductions, ROI, and growth percentages.
The "2-Year Marker": Companies look for 2-year tenures on your resume as a sign that a candidate has successfully navigated at least two performance review cycles.
Speed & Reach-Out: Apply as quickly as possible, then immediately find the hiring manager on LinkedIn. Send a direct IM explaining why you are a fit.
LinkedIn & Cover Letters: Use the "About" section to stand out. Shelli suggested using cover letters to highlight specific campaigns rather than generic text.
Networking Power: Referrals are a "silver bullet." Companies like Yoodli, a relatively new, but strongly growing Seattle-based AI company, prioritize hires based on who their current employees know.
Member Discussions & Observations
Stuart: Shared that he is seeing more traction by sending personalized "clips" or parts of his portfolio rather than a full application. He noted frustration with the "gatekeeping" of internal recruiters once an application is submitted.
AI Frustrations: The group discussed the "slop" in the ATS (Applicant Tracking Systems) and a collective move toward handwriting more content and using less AI to maintain a human touch.
Now that we know AI is being used by so many people to fit their resumes into job descriptions, it’s possible you could get ignored because you don’t stand out.
From a recent LinkedIn post, from the recruiter world, advice is: Lead with outcomes, tell a clear story, and apply to roles you're a genuine fit for. You’ll beat the ATS by being a good candidate.
Next Steps & Action Items
Resumes: Wendy has offered to receive resumes from everyone in our group. She’ll look to see if anyone is a fit for what they currently have open or anything that is in the upcoming pipeline. And she’ll put the resumes into Prime Team’s database, which is the first place they search when a new job comes in.
Her email address: Wendy@primeteampartners.com
Next Meeting (March 4th, 3pm): If no guest speaker is secured, the group will conduct a "Deep Dive" on 1 or 2 members.
Focus: Walking through their resume, LinkedIn, and target companies for group feedback. 20 minutes?
Follow-up: Wendy suggested a follow-up session; the group will coordinate a date.
Meeting Notes - Details
2026-02-18
10:30-12:00pm | Northeast library - 6801 35th Ave. N.E., Seattle, WA 98115
Attendees & Introductions - who you are, what you were doing, what you’re looking for…
4 attendees: Sharon Lynch Grey, Stuart Olson, Jon Michel Finet, and Kelly Evans
Purpose of the Session
To support marketing and advertising professionals navigating the current job market by sharing experiences, learning from one another, building connections, and identifying practical next steps.
Key Topics Discussed
Job Applications & Hiring Landscape
High volume of applications reported across the group. We’re often seeing 300+ applicants per role on LinkedIn.
Many participants are experiencing limited response or ghosting, particularly from smaller companies.
Some traction reported with larger organizations and roles where referrals or networking were involved.
AI in the Job Search
Discussion around the growing use of AI for resume tailoring, cover letters, and role-fit analysis.
Questions raised about how applicant tracking systems (ATS) and recruiters evaluate AI-generated content.
Debate on whether and how to include AI-related work or examples in portfolios.
Stuart has seen people use AI to create marketing dashboards and writing examples, and some of the work is fake but being done to work themselves into the process.
Resumes & LinkedIn Profiles
Recruiters frequently cross-check resumes against LinkedIn profiles.
General consensus to keep LinkedIn profiles consistent, clear, and professional.
Discussion on how much detail to include in role descriptions in LinkedIn.
Consideration of how titles, tenure, and seniority are interpreted by recruiters.
Talked about combining jobs in a resume to highlight talent and experience but to reduce years shown.
Seniority, Titles, and Perceived Bias
Concerns about age or seniority bias, particularly for candidates with 15–20+ years of experience. Not unusual to have more experience than the hiring managers. (
Discussion around whether Director-level candidates are being filtered out of Manager or Senior Manager roles.
Exploration of alternative paths, including fractional, contract, or consulting work.
Staffing Agencies & Contract Work
Kelly has reached out to a few agencies – to see if they’d like to introduce themselves and meet with us: 24 Seven, Aquent, Robert Half, GeekWork.
** Wendy Hellar, from Prime Time Partners and works on projects for GeekWork, is going to join our meeting next week: Feb 25th. **
Mixed experiences shared; some connections made, limited jobs seen on their sites.
General hesitation around short-term contract roles versus full-time positions.
“Fractional” titles people are using that we’re seeing in LinkedIn. Are they contracting (1099 work)? Is it something they’re doing based on lack of jobs, or is it just what they prefer?
Resources Mentioned
2 books that have been considered helpful.
The 2-Hour Job Search – Steve Dalton
The Job Closer – Steve Dalton
Video from Larry Asher - Job-search strategy and networking tactics. (Watch the whole thing. Link goes 45 min in.)
The A-Team (freelancer company focused on AI, but they have marketing and advertising people)
Action Items & Next Steps
Kelly to explore the possibility of inviting Larry Asher to a future session.
Group to continue sharing AI tools, portfolio examples, and job-search resources.
Revisit staffing agencies and contract/fractional work in a future discussion.
Kelly to share Outsource Marketing:
If I got The A-Team right, this is similar and had been shared with me.
Note: These notes summarize themes and insights from the discussion; individual comments have been paraphrased.
Meeting Notes - Details
2026-02-11
10:30-11:30am | Northeast library - 6801 35th Ave. N.E., Seattle, WA 98115
Attendees & Introductions - who you are, what you were doing, what you’re looking for…
7 attendees: Sharon Lynch Grey, Stuart Olson, Irene Kennedy, Heather Stephens, Mark Farmer, Jon Michel Finet, and Kelly Evans
Check out the Members page to connect to their LinkedIn profiles
Discussions / Comments
Big challenge - applying for jobs that aren’t at the same level you’ve been in.
Ex. Sr Manager roles when you’ve been a Director or Sr Director. And when you have more work experience than the hiring managers.
Feels like companies are hiring younger, less experienced candidates - and that’s saving them money.
Can be frustrating when you are totally ok working at the level and in the job that’s being promoted.
Artificial Intelligence
AI had been around, but it really took off last year.
Sharon - volunteering for a movie group. Needed to do a marketing calendar, and used AI to create it.
Biggest challenge. How do you share?
Irene: AI (Claude) is at AWS, and she was using that.
Kelly: went to a dinner last summer with Jasper.ai. They focus on marketing and look really good.
Stuart: every quarter is shifting. How you go about achieving and how you hit your numbers
Stuart: companies are using AI to do 1st round interviews
Sharon: interviewed with Anthropic - and they said “Don’t use AI”
Kelly: I’ve seen companies put in their job descriptions to not use AI while interviewing. Having interviewed people last year for a contract job, it looked like someone was reading answers. Worked well, but seemed a little off.
How many of you are using AI to help with resumes?
Everyone
Which AI tools are you using? [see the Resources page for links to most of these]
Resume tool within LHH (career coaching firm)
Reviews your resume and provides suggestions
Kelly: LHH also has an Interview tool, powered by Yoodli - a really good company here in Seattle that is skyrocketing.
And they’ve got a job I can share: Growth Marketing Manager. I’ve met the hiring manager (Head of Marketing, Betsy McKibbin) and can introduce you.
ChatGPT
CoPilot
Claude
Perplexity
Anthropic
Are you feeling like it’s helping?
Kelly: I’ve been told several times that we need to use AI to provide suggested updates for the resume for each role - to specify terms and language that match the job descriptions. But after starting to do that, I feel that I’ve had less luck than with my ‘standard’ resume that I can easily submit.
How many applications are you doing?
Between the group, we’re averaging 2-6 per week.
Another job search group: Never Search Alone
Has a book and meetings. Is there a cost?
Next Week - discussion ideas:
Career coaching
Staffing agencies
Networking, getting referrals
LinkedIn profiles - updating summaries, pictures, etc. Should we have “Open to Work” on our profiles?